Word of mouth marketing has been around for what feels like forever, but since the boom of social media, it sure feels like it's ability to spread is much easier.
So much so, that:
"84% of people trust online reviews as much as friends." - INC.com
Are you a part of that 84% when it comes to purchasing a vehicle?
Are you also the type that will pass on the good, bad or neutral experience for others to research and discover?
Not only is it easier to find out about customer experiences, it too is a lot faster and in the comforts of our own home, on a computer or within our own hands, with a mobile phone.
I think it is important to hear third-party thoughts on what they think or feel about a service as much as I do hearing it from friends and family members.
How much weight do you put behind an online review and do they influence your car buying process?
